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In the retailing industry, database is the time and place where a retail transaction is completed. E-business processes are increasingly adopting databases that can obtain in-depth customers and sales knowledge with the big data analysis. The specific big data analysis on a database system allows a retailer designing and implementing business process management (BPM) to maximize profits, minimize costs and satisfy customers on a business model. Thus, the research of big data analysis on the BPM in the retailing is a critical issue. The paper aims to discuss this issue.

This paper develops a database, ER model, and uses cluster analysis, C&R tree and the a priori algorithm as approaches to illustrate big data analysis/data mining results for generating business intelligence and process management, which then obtain customer knowledge from the case firm’s database system.

Big data analysis/data mining results such as customer profiles, product/brand display classifications and product/brand sales associations can be used to propose alternatives to the case firm for store layout and bundling sales business process and management development.

This research paper is an example to develop the BPM of database model and big data/data mining based on insights from big data analysis applications for store layout and bundling sales in the retailing industry.